E-detailing®

 

E-detailing® involves the use of electronic, interactive media to convey information to the physicians. Media platforms include webinars, targeted emailing, interactive presentations and the ability for physicians to order samples, vouchers, coupons and information kits or print coupons and  vouchers on demand. E-detailing® provides pharmaceutical manufacturers with an extensive outreach to more physicians at the physician’s convenience, influencing their engagement and ongoing loyalty.


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